Digital Marketing Manager

Location: Lisburn
Full time, Permanent Position
Salary: £30-40,000 negotiable, depending on experience.

Are you an experienced, digitally savvy and commercial marketeer with a passion for digital? 

Join our vibrant and successful marketing team to drive Leckey and Firefly digital marketing excellence and help us succeed in what we do best - improving the quality of life for children with special needs.

This role will appeal to a talented and driven digital marketing professional who can manage the digital marketing function, be responsible for all aspects of the digital marketing mix and create new exciting campaigns to drive across all channels.

Leckey (www.leckey.com) works closely with therapists, parents, carers and our business partners around the world to research, develop and supply innovative postural support and therapy equipment that improves the lives of children and adults with disabilities.

Firefly (www.fireflyfriends.com), a subsidiary of Leckey, is a multi-award-winning ecommerce business, selling products in over 100 different countries around the world. Firefly’s vision is to create a world where every child with special needs can enjoy a childhood filled with play, participation and possibilities. 

Key Information 

• Full-time position (reduced hours negotiable)
• Location: based in Lisburn, N.Ireland, hybrid working option
• Salary: negotiable
• Attractive benefits package including hybrid working, participation in company pensions and bonus scheme
• Reporting to Marketing Director

Key Responsibilities

• Grow and build all aspects of Leckey and Firefly’s integrated digital marketing strategy including influencer outreach, email marketing and automation, social media marketing, display, website management/optimisation, lead generation, SEO and paid media
• Work closely with Product Marketing, Digital Design and Clinical to understand campaign priorities and develop and implement marketing campaigns to support demand generation
• Create, manage and execute Firefly’s e-commerce strategy to maximise sales across all channels
• Manage app & software development
• Manage budgets and schedules
• Set objectives, KPIs, ROI and other success metrics against campaigns and activity.  Take ownership for the success of these metrics to optimise performance and drive change 
• Research industry/competitors to benchmark and identify best practice.  Provide recommendations for new areas of digital growth, adoption of new channels and iterative improvements across the digital mix
• Line management for small team of direct reports – manage and coach team to nurture their development 

Essential Criteria

• A minimum of 5 years’ experience in digital marketing - 2 years of which should be at senior level
• Degree in Marketing, Digital Marketing, or a related discipline
• Excellent project management skills and experience of managing 3rd party agencies
• Can effectively communicate ideas to internal and external stakeholders and build relationships 
• Highly analytical with a strong commercial sense and deep understanding of how to grow sales across digital e-commerce platforms and ensure ROI
• Experience of developing and implementing marketing campaigns within specific budgets and deadlines
• Strong content ideation capability that drives engagement and speaks to people at the right time via the right channel
• Thorough understanding of the customer and buyer journey
• Extensive experience with Google Analytics and other third-party social media management/online/social listening tools
• Minimum 1 year of direct experience managing a team
• Excellent attention to detail
• Strong empathy for the end user and an ability to communicate with customers in a diplomatic and sensitive manner
• Strong collaborator and team player

Desirable Criteria

• Experience with marketing automation
• Experience with funnel marketing and conversion marketing
• Experience of working within a manufacturing business
• Knowledge of Healthcare or Medical Device Products / Markets
• A professional marketing qualification (CIM or equivalent)

If you believe you can make a difference and you are ready to join the team please email your CV along with a covering letter to recruitment@leckey.com.  

We are an Equal Opportunities Employer

Buyer

Leckey working closely with therapists, parents, carers and our business partners around the world to research, develop and supply innovative postural support and therapy equipment that improves the lives of children and adults with disabilities. We are committed to our vision to be the fastest growing company in our industry sectors with brands recognised for integrity, innovation, quality, service, and value. We are the UK and Ireland market leader in our field and export our products worldwide through our international distribution partners.

Located in Lisburn, Co. Antrim we are a growing business employing over 185 people based in the UK, Ireland and Germany and sell directly to Occupational therapists, Physiotherapists, and other healthcare professionals.

This is a great opportunity for the right person who can demonstrate they share our values and have the necessary experience, knowledge, commitment, and attitude to succeed in this important role.

The Role:

As a Buyer you will report to the Materials & Logistics Manager with key responsibilities outlined below:

• Negotiate contracts, improve prices and terms of business with suppliers and review opportunities to deliver cost savings utilising negotiation and best practice tools and methods
• Issuing requests for quotation for any new parts added to the Bill of Materials
• Operation of Sage and MRP system and adherence to MRP buy signals
• Develop & action sourcing plans to support NPI process to deliver new projects.
• Management of supplier scope monitoring open order book  
• Effective communication and relationship with internal stakeholders including NPD, Quality, Program Management & Operations
• Managing existing suppliers and building relationships with new suppliers
• Solve and control invoice queries relating to price with suppliers
• Sourcing of new suppliers

Skills and Attributes

• Able to build and maintain effective and productive relationships with staff, stakeholders and suppliers
• Good communication, negotiation, interpersonal and influencing skills
• Analytical, numerically astute with strong demonstrated problem-solving abilities
• Able to manage time effectively, prioritise tasks to achieve set targets
• Keen attention to detail and accuracy and ability to identify key trends
• Commercial and financial awareness with a full understanding of how supply delays can impact production and customer orders.
• Good understanding of international trade, Freight, Inco terms etc..

The ideal candidate must have:

• At least 3 years Buying experience
• Relevant business/commercial or manufacturing/engineering degree preferred
• Experience in NPI sourcing & International Trade
• Detailed understanding of manufacturing processes & environment
• Strong negotiation skills
• Experience of ERP systems
• Experience of using MS Excel
• Track record of cost reduction and lead time reduction
• Ideally candidates will have a level 4 CIPS qualification
• Willingness to travel for business

If you believe you can make a difference and you are ready to join the team please email your CV along with a covering letter to recruitment@leckey.com.  

We are an Equal Opportunities Employer